diff --git a/launch/roadmaps/v1.0.1-experience-brief.md b/launch/roadmaps/v1.0.1-experience-brief.md
index 31739f4..db26a70 100644
--- a/launch/roadmaps/v1.0.1-experience-brief.md
+++ b/launch/roadmaps/v1.0.1-experience-brief.md
@@ -1,6 +1,6 @@
 # Focus Seed 1.0.1 Experience Brief
 
-Status: approved product direction, visual route not yet selected.
+Status: approved product and design principles, visual route not yet selected.
 
 ## Product Intent
 
@@ -16,9 +16,11 @@ Every screen and feature should strengthen this loop. Generic feature accumulati
 
 ## Design Principles
 
-1. One coherent visual language
-   - Do not mix clay, cyberpunk, glass, paper, and flat Material styles indiscriminately.
-   - Select one primary direction after reviewing three complete visual routes.
+1. Coherence without genre constraints
+   - Clay, cyberpunk, glass, paper, floating surfaces, editorial layouts, and other labels are exploration vocabulary, not requirements or exclusions.
+   - Derive the visual language from the product's calm focus loop, information hierarchy, interaction needs, audience, accessibility, localization, and performance constraints.
+   - Select one primary visual grammar after reviewing three complete routes. A small secondary contrast is welcome when it makes a meaningful state, reward, or transition clearer and more memorable.
+   - Do not mix styles casually or pursue novelty at the expense of clarity. Every visible difference must have a product reason.
    - The chosen route must work in light/dark mode, on low-end Android devices, and across supported languages.
 
 2. Interaction before decoration
@@ -54,21 +56,30 @@ Every screen and feature should strengthen this loop. Generic feature accumulati
 
 ## Visual Direction Gate
 
-Before implementation, create and review exactly three full-screen directions using the same Today and Timer content:
+Before implementation, create and review exactly three materially different full-screen directions using the same Today and Timer content. Generate these routes from the product brief each time rather than filling fixed style categories.
 
-1. Organic Clay Growth, recommended starting point
-   - Soft dimensional seed/growth objects, restrained tactile depth, calm teal and warm yellow.
-   - Strong brand fit without turning the whole UI into toy-like clay controls.
+The routes may use any visual tradition or combination that has a defensible product rationale. Organic clay, quiet precision, botanical editorial, cyberpunk, glass, paper, spatial depth, or a new hybrid are examples only. No genre receives automatic preference or rejection.
 
-2. Quiet Precision
-   - Crisp typography, calm surfaces, subtle floating depth, high information clarity.
-   - Best for long-term productivity credibility and accessibility.
+Each route must show how its visual choices improve:
 
-3. Botanical Editorial
-   - More expressive type and organic composition, grounded by functional controls.
-   - Stronger emotional identity but higher localization and layout risk.
+- Task clarity and one-handed ease of use
+- Calmness, comfort, and low cognitive load
+- Immediate tap, state, transition, and completion feedback
+- Brand recognition and the seed-growth metaphor
+- Accessibility, localization, dark mode, and responsive layouts
+- Smooth rendering and restrained battery use on ordinary Android devices
 
-Cyberpunk is not the default recommendation for this product. It can look striking, but its high-energy visual language conflicts with calm focus and broad global accessibility unless research demonstrates a specific audience fit.
+Evaluate the three routes with the same weighted scorecard:
+
+- Usability and task clarity: 30%
+- Comfort and cognitive load: 20%
+- Interaction and motion coherence: 15%
+- Visual hierarchy and readability: 15%
+- Distinctiveness and emotional appeal: 10%
+- Accessibility and global adaptability: 5%
+- Performance feasibility: 5%
+
+The highest score is not automatically selected. Resolve any weak core-flow score first, then use informed visual judgment to choose the most compelling complete experience.
 
 The chosen visual route must define:
 
@@ -77,6 +88,7 @@ The chosen visual route must define:
 - Surface/elevation model
 - Icon treatment
 - Illustration/growth system
+- Rules for deliberate visual contrast and where it is not allowed
 - Navigation and tab behavior
 - Dialog, sheet, menu, snackbar, empty, loading, error, success, and destructive states
 - Motion curves and durations